Direct Online Ordering vs Food Delivery Marketplace Commissions
Stop losing 28% to 35% of every food order. Discover how Rasoiya protects your restaurant profits with 0% commissions.
While third-party food delivery aggregators like Zomato and Swiggy offer marketplace discovery, their steep 18% to 28% commission rates, platform fees, and customer data masking severely erode restaurant profit margins. Rasoiya provides the direct-to-consumer technology to turn one-time marketplace diners into direct, high-margin repeat customers.
How Much Are Delivery Aggregators Costing You?
Slide to your current monthly delivery volume and see how much profit Rasoiya puts back in your bank account.
Paid in 28% commission & platform cuts every month
Direct cash profit saved straight into your account
Money you keep to grow, hire staff, or open new outlets
*Based on standard 24% base commission + 18% GST + platform charges. Rasoiya charges 0% commission on direct orders.
Claim Your 15-Day Free TrialCore Capabilities & Built-In Features
Engineered to give your restaurant complete operational independence and direct sales growth.
0% Order Commission
Keep 100% of your menu revenue. Pay zero commission to third-party marketplaces on direct orders.
100% Customer Data Ownership
Access verified diner names, phone numbers, and past order histories to build long-term brand equity.
Direct Bank Settlement
Funds from UPI and card payments settle directly into your bank account on T+1/T+2 schedules.
Dedicated Branded Storefront
Your customers browse your exclusive menu with no competitor ads or discount distractions.
Direct WhatsApp Retargeting
Run automated re-order campaigns, broadcast deals, and weekend promotions straight to diners phones.
Freedom from Forced Discounts
Set your own pricing and promotions without algorithmic penalties or compulsory price cuts.
Rasoiya vs Zomato & Swiggy: Side-by-Side Comparison
Compare direct ordering economics with aggregator commissions.
| Evaluation Metric | Zomato & Swiggy Marketplaces | Rasoiya Direct Platform |
|---|---|---|
| Commission Per Order | 18% - 28% + GST & platform charges | 0% on all direct orders |
| Customer Data Ownership | Masked & hidden from restaurant | 100% Owned by you (Name, Phone, History) |
| Payout Schedule | Weekly or Bi-weekly with deductions | Direct Bank Settlement (T+1/T+2 via Razorpay) |
| Branded Experience | Surrounded by competing food brand ads | Dedicated web storefront with your branding only |
| Marketing & Retargeting | Prohibited by marketplace policy | Automated WhatsApp & SMS retargeting |
| Menu Pricing & Discounts | Pressured by platform discount schemes | Complete autonomy over menu prices & offers |
| Kitchen & Table Integration | Separate aggregator tablet, manual re-punching | Unified High-Speed POS, KDS & QR in one screen |
- •A restaurant doing ₹5,00,000 monthly delivery pays ₹1,10,000 to ₹1,40,000 in commissions and platform cuts to aggregators.
- •Customer phone numbers and identities are masked, preventing restaurants from marketing to their own diners.
- •Aggregators continually raise delivery fees, platform fees, and push competitor ads right on your menu listing.
- •Restaurants have zero control over algorithm changes that can cause order volumes to drop overnight.
- ✓Use marketplaces for initial customer acquisition, then convert repeat diners to your 0% commission direct channel with bag flyers.
- ✓Moving just 30% to 50% of orders to Rasoiya saves ₹50,000 to ₹70,000 every single month in commission fees.
- ✓Build a genuine, proprietary customer CRM database that adds permanent enterprise value to your food brand.
- ✓Direct settlement via Razorpay keeps cash flow healthy, reliable, and in your direct control.
Frequently Asked Questions
Clear, factual answers to help you evaluate Rasoiya.
Should I remove my restaurant from Zomato and Swiggy completely?
Not necessarily! The smartest restaurant brands use a hybrid strategy: maintain a presence on aggregators for initial customer discovery, but place a Rasoiya direct-ordering QR flyer with an exclusive discount code in every delivery package to convert repeat diners into your 0% commission direct channel.
How much money can a restaurant realistically save with direct ordering?
A restaurant doing ₹5,00,000 in monthly delivery orders typically pays ₹1,10,000 to ₹1,40,000 in commissions and fees to aggregators. Shifting just half of those orders to direct ordering saves over ₹60,000 to ₹70,000 every month in commission savings.
How do customers discover my direct ordering link?
You place your direct ordering link in your Google Business Profile (Order Online button), Instagram bio, WhatsApp catalog, table flyers, and packaging inserts. Customers prefer ordering directly when they get faster service and support their local restaurant.
How do delivery logistics work for direct orders?
Rasoiya supports both in-house delivery staff tracking with live driver assignments, as well as on-demand 3rd party hyper-local courier integrations (like Dunzo, Shadowfax, or Porter). You maintain full visibility and customer communication.